ARM big.LITTLE is a heterogeneous computing architecture developed by ARM Holdings, coupling relatively battery-saving and slower processor cores (LITTLE) with relatively more powerful and power-hungry ones (big). Typically, only one "side" or the other will be active at once, but since all the cores have access to the same memory regions, workloads can be swapped between Big and Little cores on the fly. The intention is to create a multi-core processor that can adjust better to dynamic computing needs and use less power than clock scaling alone. ARM's marketing material promises up to a 75% savings in power usage for some activities.