ASAP Mob (stylized as A$AP Mob) is an American hip hop group formed in 2006, in Harlem, New York, by members ASAP Yams (Steven Rodriguez), ASAP Bari, ASAP Sanden and ASAP Illz. The Mob is a collective of rappers, record producers, music video directors and fashion designers who share similar interests in music, fashion, style and art. The collective consists of New York-based rappers, most of whom carry the "ASAP" moniker, such as ASAP Rocky, ASAP Ferg, ASAP Twelvyy, ASAP Nast, ASAP TyY and ASAP Ant. The collective's resident record producer ASAP Ty Beats, also carries the moniker and has produced several songs for his ASAP Mob cohorts, most notably Rocky's debut single "Peso".