BBC North West is the BBC English Region serving Cheshire, Greater Manchester, Lancashire, Merseyside, North Yorkshire (western Craven), West Yorkshire (Walsden), Derbyshire (western High Peak), Cumbria (Barrow-in-Furness and South Lakeland) and the Isle of Man. The region also covered the rest of Cumbria during the late 1980s, complete with an opt-out television news service for the area, before it was transferred to the BBC North East region owing to high viewer demand. Today, the region is part of the larger BBC North division based at MediaCityUK in Salford Quays.