Beats Electronics

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine. In 2012 NPD Group reported that Beats' market share was 64% in the U.S for headphones priced higher than $100, and the brand was valued at US$1 billion in September 2013.

Beats Electronics

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine. In 2012 NPD Group reported that Beats' market share was 64% in the U.S for headphones priced higher than $100, and the brand was valued at US$1 billion in September 2013.