Bookman or Bookman Old Style is a serif typeface. It is derived from the design Old Style Antique, created by Alexander Phemister around 1858 the Miller & Richard foundry. Bookman (as it became) was designed as an alternative to Caslon, with a more even and regular structure. It maintains its legibility at small sizes, and has been used extensively for headlines and in advertising. It is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular.