Bright Automotive was a startup company in Anderson, Indiana, working to create a fuel-efficient line of plug-in electric vehicles. The company was started in 2008 with a team of employees from former companies such as Chrysler, Delphi, GM, Mazda, and Toyota. The company designed its first vehicle, the IDEA, a plug-in hybrid electric fleet vehicle designed to reduce fuel costs for corporations that maintain a large commercial fleet. Bright also had a service branch called eSolutions that focused on speeding up the process of car electrification with consulting and conversions. Bright's last CEO, Reuben Munger, stated in early press releases that he wished to see the IDEA in production by 2013.