Cerno is an industrial design firm based in Laguna Beach, California, specializing in eco-friendly, modern LED lighting fixtures that are designed and manufactured in the United States. The company was founded in March 2009 by childhood friends Daniel Wacholder (Director of Engineering), Nick Sheridan (Director of Design) and Bret Englander (Director of Sales and Marketing). One of their first projects which led to the founding of the company was a proposal for a large-scale LED light installation for the 2010 Winter Olympics. The project did not come to fruition due to Olympic budget issues, but the founders decided to continue growing their start-up business.