Companhia Portuguesa de Hipermercados, S.A. was born in 1970 with the opening of the first supermarket Pão de Açúcar in Lisbon, in 1973, the first hypermarket Jumbo was open in Cascais.Later in 1984, the company starts the concept of their own brand products and in 1985, a second hypermarket Jumbo is born in Amoreiras (which was later turned into a Pão de Açúcar.The first ever hypermarket with bar code reading opens in Alfragide in 1988, while in the 1990s, more hypermarkets are open in Maia, Castelo Branco, Setúbal, Alverca, Santo Tirso, Gaia, Famalicão and Aveiro respectively.Not only they expanded their stores country-wide, but in 1993 they also created the Pão de Açúcar Foundation which was destined to support employees, in 1994, they are the first to launch a credit card for the compa