Cookie Jar Toons (also known as This Is for Kids) was a daily and weekend children's programming block on the This TV digital broadcast network when that network was partially owned by Weigel Broadcasting. The block was programmed by Halifax-based DHX Media (previously Cookie Jar Entertainment). The block used the name "Cookie Jar Toons" for E/I programs, and the name "This Is for Kids" for non-E/I programs. Many of the cartoons broadcast on the block were Cookie Jar archive programs from predecessors DiC and Cinar, though some (i.e.: Mona the Vampire) had never been seen in the US before; other programs (like Sonic Underground) were previously seen on other US networks.