"Cuddly Toy" was the first hit single release from British band Roachford, fronted by Andrew Roachford. It was the second single taken from their self-titled debut studio album. "Cuddly Toy" was first released in June 1988 and peaked inside the UK Singles Chart at number 61, spending four weeks inside the UK top 75. In January 1989, the song was re-released and became the band's biggest hit, peaking at number 4 and spending a further 9 weeks inside the top 75. The song was also the group's biggest hit in the U.S., where it was re-titled "Cuddly Toy (Feel for Me)", peaking at number 25 on the Billboard Hot 100 in June 1989. In Australia, "Cuddly Toy" peaked at number 73 on the ARIA Singles Chart in December 1988.