The demo mode (short for "demonstration mode", also sometimes mentioned as floor mode or kiosk mode) is a feature often found in consumer electronics. A demo mode is usually programmed into the floor model's firmware, which may be accessed by the pressing of a combination of keys and/or the launch of a program. Demo mode is usually activated by retail stores on their consumer electronics floor models. The demo mode may also be pre-enabled on the floor model. The purpose of a demo mode is twofold: The central idea behind a demo mode is in-store advertising, preview or premiere of the product.