The group recorded the song "This is a Jam" for the inaugural release from the label’s classic Hard as Hell series, Hard as Hell (Music of Life, 1987), and the group were quickly signed up on the back of this song’s reception. As one of the first groups to rap in their natural accents – in an era when most British rappers were adopting fake American accents to emulate the hip hop music they were listening to – the Demon Boyz created a stir, and laid the foundations for the creation of a truly original UK scene.