Designers Against Aids (abbreviated DAA) is an international project launched in Belgium in 2004, developed by the non-profit organization Beauty Without Irony, which spreads HIV/AIDS global awareness by using pop culture, celebrities, fashion, and sports to target younger generations, mainly from Western countries. DAA also expresses the need of media coverage on this disease. MTV, New York Post, Vanity Fair, Vogue, Le Monde, Canal+, Cosmopolitan, Knack, El Pais and International Herald Tribune have reported on DAA and its cause.