East Side Beat was an Italian dance-pop music project which achieved success in Europe in the early 1990s. Fronted by a line up of Italian-American vocalist Carl Fanini and Italian keyboardist Francesco Petrocchi, the act was masterminded by producers Bruno Guerrini and Giovanni Cinaglia. Signed to Gianfranco Bortolotti's Media Records, they released their first single in 1991. This was a dance cover of Christopher Cross's "Ride Like the Wind" and became a hit throughout Europe, peaking at No.3 in the UK, which was to be their biggest market.