The reduction of expected energy use is a potential revenue source that may be manipulated to improve business performance and reduce waste and environmental impacts. In 2011, the World Economic Forum reported that personal, digital data is a new asset class, generating a new wave of opportunity for economic and societal value creation. Due to dramatic advances in web-based monitoring, real-time data analytics and utilities using peak pricing, energy reduction is now becoming a tangible asset that companies can measure, manage, procure and sell. For energy reduction, capturing data is the means to tap into energy savings, which, over time, become an asset. In order to implement efficiency measures and generate revenue streams, it is important to determine areas of least efficiency. This wi