Fairvilla is a chain of adult retail stores based in Orlando, Florida. It is owned by Bill Murphy and Shari Murphy. Fairvilla opened its first location, called Fairvilla Twin Cinema, in 1971 in Orlando, Florida. Initially, it opened as a general theater, but, following the release of Deep Throat in 1972, it began showing adult soft-core features. In 1991, Fairvilla Twin Cinema became Fairvilla Adult Video. The store added gifts, toys and lingerie and changed its name to reflect its expanded offerings, becoming Fairvilla Megastore in 1993. Fairvilla opened four additional locations in Florida.