GreenXchange was an online marketplace where companies share intellectual property developed by them in order to stir up innovation in industries in which they themselves do not compete. It was launched at Davos, Switzerland in January 2010 by Nike, Creative Commons and Best Buy. On January 11, 2011 the GreenXchange held an in-person Collaboratory that included attendance by Brooks, Nike, New Balance, Oregon based non-profits, the University of Oregon and University of Washington, and the U.S. Environmental Protection Agency.