Khortytsa or Khortyt'sia (Ukrainian: Хортиця) is a Ukrainian horilka company, based in Zaporiz'ka oblast'. The Khortytsa brand dominates the alcoholic market of Ukraine; its share of sales was 29% in 2007. The manufacturer claims that it is first-rate quality product as well as Organic manufacturing practices and certification of the European Union and that the company has the most developed sales network in the country. The company's strategic plan envisages further expansion of manufacture in territory of Russia and sales worldwide.