Kick It Out was established as a campaign with the brand name 'Let's Kick Racism Out of Football' in 1993 and as an organisation in 1997. The organisation works within the football, educational and community sectors to challenge discrimination, encourage inclusive practices and work for positive change. The campaign is supported and funded by the game's governing bodies, including founding body the Professional Footballers' Association (PFA), the Premier League and the Football Association (FA).