LIFT Productions (an acronym for Louisiana Institute of Film Technology) was the first concerted private sector effort to combat "Runaway production" of film and television from the United States. In the 1990s the U.S. market lost over 100,000 production-related jobs, as motion picture and television programming increasingly became manufactured offshore. The outflow of work was in large part due to lucrative incentives offered by Canada, its provinces, and European Union members.