Light skin in Japanese culture

Bihaku (美白) is a Japanese marketing term meaning "beautifully white" which was first coined in the 1990s with the emergence of skin whitening products and cosmetics. The products are mostly aimed as a facial treatment rather than the whole body.

Light skin in Japanese culture

Bihaku (美白) is a Japanese marketing term meaning "beautifully white" which was first coined in the 1990s with the emergence of skin whitening products and cosmetics. The products are mostly aimed as a facial treatment rather than the whole body.