The Lloyd Rifle was the 1950s brainchild of English deer-stalker, rifleman, metallurgist and engineer David Llewellyn Lloyd. His objective was to create a high-quality, scope-sighted, magazine-fed sporting rifle capable of dependably high accuracy at long ranges, of retaining its zero despite rough handling, and of firing modern high-intensity, flat shooting cartridges such as the .244 H&H Magnum (which Lloyd himself developed) and the .264 Winchester Magnum.