MS Oujda was a ferry built by Aalborg Værft AS in 1974 for Townsend Thoresen. She sailed under the name Viking Venturer from Southampton to Le Havre then latterly Portsmouth to Cherbourg . She was sold to P&O European Ferries and renamed Pride of Hampshire. With the takeover of Townsend Thoresen by P&O and the sinking of the Herald of Free Enterprise in 1987, P&O wanted to drop the Townsend Thoresen name and the ship names associated with the company. She was repainted from her Townsend Thoresen orange and white livery to the new P&O blue and white, the TT logo on her funnel was also replaced by the P&O house flag. Her funnel was also painted P&O navy blue replacing the TT turquoise colour. Townsend Thoresen became P&O European Ferries and in 1989 Viking Venturer became Pride of Hampshire