The Media in Gujarati language started with publication of Bombay Samachar in 1822. Initially the newspapers published business news and they were owned by Parsi people based in Bombay. Later Gujarati newspapers started published from other parts of Gujarat. Several periodicals devoted to social reforms were published in second half of 19th century. After arrival of Mahatma Gandhi, the Indian independence movement peaked and it resulted in proliferation of Gujarati media. Following independence, the media was chiefly focused on political news. After bifurcation of Bombay state, the area of service changed. Later there was an increase in readership due to growth of literacy and the media houses expanded its readership by publishing more number of editions. Later these media houses ventured