Media psychology is the branch of psychology that focuses on the relationships between human behavior and the media. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. It is important to understand that media psychologists are not considered to be those who are featured in media (such counselors-psychotherapists, clinicians etc.) rather than those who research, work or contribute