Motion Theory is an American production company that was founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company is located in Marina Del Rey in Los Angeles, California, United States. The company has produced hundreds of projects and has been awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster includes Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory holds the Guinness World