My Little Pony: Friendship Is Magic is a mobile video game based on the animated television show of the same name, developed by Gameloft for iOS and Android devices. The game was released on November 8, 2012. The game was generally well-received as a typical city-building game with high production values, but was criticized as exemplifying the underlying nature of freemium games, where either the player must spend real money or wait an indefinite period of time to advance the game.