NetSafe is an independent non-profit organisation based in Auckland, New Zealand. The organisation's purpose is to promote confident, safe, and responsible use of online technologies. NetSafe works with a range of national and international government, business and civil society organisations to strengthen and extend the online safety and security education and support services available to all New Zealanders. NetSafe also advocates on behalf of New Zealanders to ensure that online safety and security needs are reflected in legislative or government policy changes.