New Labour refers to a period in the history of the British Labour Party from the mid-1990s to the early 2010s, under leaders Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994 which was later seen in a draft manifesto published in 1996, called New Labour, New Life For Britain. It was presented as the brand of a newly reformed party that had altered Clause IV and endorsed market economics. The branding was extensively used while the party was in government, between 1997 and 2010. New Labour won landslide election victories in 1997 and 2001, and won again in 2005. In 2007, Blair resigned as the party's leader and was succeeded by Gordon Brown. Labour lost the 2010 general election, which resulted in a hung parliament and led to the creation