The Olympic posters are part of the greater promotion plan devised each time by the country hosting the Olympic Games for the better and easier communication of this major sporting event. Olympic posters are closely associated with the place and time of the Games and reflect the social, cultural and sometimes the political context of the host country each time. The Organizing Committee of the host country usually announces an artistic contest for the creation of the posters. Then a special committee decides which entry will be the official poster of the Games. The design process is often given strict guidelines for content, since the committee has already decided the elements it wished to include in the design and the specific messages it must convey.