Outrage factor

In public policy, outrage factor is a term that describes public opposition to a policy that is not based on the knowledge of the technical details. The term "outrage factor" originates from Peter Sandman's 1993 book, Responding to Community Outrage: Strategies for Effective Risk Communication. "Outrage factors" are the emotional factors that influence perception of risk. The risks that are considered involuntary, industrial and unfair are often given more weight than factors that are thought of as voluntary, natural and fair. Sandman gives the formula: Risk = Hazard + Outrage

Outrage factor

In public policy, outrage factor is a term that describes public opposition to a policy that is not based on the knowledge of the technical details. The term "outrage factor" originates from Peter Sandman's 1993 book, Responding to Community Outrage: Strategies for Effective Risk Communication. "Outrage factors" are the emotional factors that influence perception of risk. The risks that are considered involuntary, industrial and unfair are often given more weight than factors that are thought of as voluntary, natural and fair. Sandman gives the formula: Risk = Hazard + Outrage