PJ's Coffee of New Orleans is a chain of retail coffeehouses. PJ's was founded with a single shop in the Carrollton neighborhood of New Orleans in September 1978 by Phyllis Jordan (thus the initials "PJ"). It was formerly billed as "PJ's Coffee & Tea Co.". PJ's spread throughout the Greater New Orleans Area with company-owned outlets. Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi. PJ's then expanded across the Southeast and to other parts of the United States including California.