The Pepsi Billion Dollar Sweepstakes was a contest, announced by soft drink company Pepsi Cola on April 10, 2003 that ran from May 1, 2003 to September 14, 2003. For the contest, Pepsi printed one billion special codes, which could be redeemed either on the Pepsi website or via postal mail, and of which one million were instant cash winners (e.g. a US$20 instant prize). Of all the codes redeemed, which Pepsi estimated to be 200 million-300 million, 100 were chosen in a random draw to appear in a two-hour live gameshow-style television special.