Peter Zandan

Peter A. Zandan (born 1953) is an American entrepreneur in the field of market research and data science, and has founded and led a number of highly successful firms in his career. Zandan is currently global vice chairman at Hill+Knowlton Strategies, where he leads the company’s worldwide research operations. He was founder of IntelliQuest Information Group Inc., an Austin-based global research firm, and served as Chairman and CEO from 1984 to 1998, taking the company public in 1996. Through IntelliQuest, Zandan pioneered the use of electronic surveys and the Internet in the field of market research. In 1999, Zandan founded and served as CEO of Zilliant, a pricing optimization company.

Peter Zandan

Peter A. Zandan (born 1953) is an American entrepreneur in the field of market research and data science, and has founded and led a number of highly successful firms in his career. Zandan is currently global vice chairman at Hill+Knowlton Strategies, where he leads the company’s worldwide research operations. He was founder of IntelliQuest Information Group Inc., an Austin-based global research firm, and served as Chairman and CEO from 1984 to 1998, taking the company public in 1996. Through IntelliQuest, Zandan pioneered the use of electronic surveys and the Internet in the field of market research. In 1999, Zandan founded and served as CEO of Zilliant, a pricing optimization company.