Proton Emas is a range of concept cars designed by Italdesign Giugiaro and developed by Proton. It debuted at the 2010 Geneva Motor Show as a hybrid vehicle. "Emas" is an acronym for Eco Mobility Advance Solution. The word "emas" means "gold" in Malay. Proton Emas was planned to be Malaysia's and Proton's first global car and was expected to be in production by 2012 but As of August 2014 the concept car has not reached production. Proton's subsidiary Lotus Cars has shown a plug-in hybrid city concept car based on the EMAS named the Lotus Ethos.