Rural flight (or rural exodus) is the migratory pattern of peoples from rural areas into urban areas. It is urbanization seen from the rural perspective. In modern times, it often occurs in a region following the industrialization of agriculture—when fewer people are needed to bring the same amount of agricultural output to market—and related agricultural services and industries are consolidated. Rural flight is exacerbated when the population decline leads to the loss of rural services (such as business enterprises and schools), which leads to greater loss of population as people leave to seek those features.