Sea (advertisement)
Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites. In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.
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Sea (advertisement)
Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites. In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.
has abstract
Sea is an advertising campaign ...... Diageo for its Smirnoff brand.
@en
Link from a Wikipage to an external page
Wikipage page ID
13,064,402
Wikipage revision ID
661,888,323
Account Director
agency
budget
Caption
A single frame of the Sea commercial.
client
director
language
music
producer
Johnnie Frankel
production company
released
2007-07-30
2007-08-17
2007-08-20
runtime
Website
subject
hypernym
comment
Sea is an advertising campaign ...... Diageo for its Smirnoff brand.
@en
label
Sea (advertisement)
@en