Shodensha (株式会社祥伝社 Kabushiki kaisha Shōdensha) is a Japanese publisher of mostly non-fiction magazines and books, though it has recently begun publishing light novels and manga, including magazines which contain both. Shodensha publishes magazines such as Feel Young (an all-manga magazine), Zipper (a fashion magazine aimed at junior high and high school girls), and Nina's (a fashion and lifestyle magazine aimed at younger housewives). Shodensha is a member of the keiretsu Hitotsubashi Group of publishing companies.