The Sullivan principles are the names of two corporate codes of conduct, developed by the African-American preacher Rev. Leon Sullivan, promoting corporate social responsibility: * The original Sullivan principles were developed in 1977 to apply economic pressure on South Africa in protest of its system of apartheid. The principles eventually gained wide adoption among United States–based corporations.For more, see below. * The new global Sullivan principles were jointly unveiled in 1999 by Rev. Sullivan and United Nations Secretary General Kofi Annan. The new and expanded corporate code of conduct, as opposed to the originals' specific focus on South African apartheid, were designed to increase the active participation of corporations in the advancement of human rights and social jus