The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper The Zimbabwean in South Africa. The campaign was created by advertising agency TBWA Hunt Lascaris with the goal of both increasing awareness of the newspaper itself, and of the growing problems of hyperinflation in Zimbabwe and increasing restrictions on free speech by the government. The Trillion Dollar Campaign made extensive use of Zimbabwean banknotes, repurposing them as printing paper for handouts, billboards, and poster advertisements. The campaign was highly successful, and gathered significant publicity; first in other South African newspapers, then in other media such as television and radio, and finally in international publications such as The Guardian and The Times. The Tr