Think different

"Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the iMac G4 in 2002.

Think different

"Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the iMac G4 in 2002.