Turismo Pilipina 2008 is the 1st edition of Turismo Filipina. Its main objective is to encourage Filipinos from different provinces and those Filipinos abroad to rediscover Philippine Tourism. Former Miss International 2005 Lara Quigaman and other Beauty titleholders started this pageant. Miss Earth 2008 Karla Paula Henry crowning Sherylee Sustiguer as the 1st ever Turismo Pilipina 2008 winner from Northern Samar. She will be the country’s tourism ambassadress and will represent Philippines in international tourism pageants.