The Unity Rally (French: Rassemblement de l'unité) was a rally held on October 27, 1995, in downtown Montreal, where an estimated 100,000 Canadians from in and outside Quebec came to celebrate a united Canada, and plead with Quebecers to vote "No" in the Quebec independence referendum, 1995 (held three days after the rally).Held at the Place du Canada, it was Canada's biggest political rally until 2012. The rally attracted considerable controversy because corporate sponsors, particularly from outside Quebec, made what, in the view of the Director General of Elections in Quebec, were illegal contributions to the No campaign (for example offering free or heavily discounted transportation to Montreal for demonstrators). In the end, it was determined that these provisions of Quebec's electoral