Wakestock is Europe's largest wakeboard music festival, combining the cultures of music and wakeboarding. It is held on the Llŷn Peninsula in North Wales, in between Pwllheli and Llanbedrog. Founded by Mark Durston, the festival began in Abersoch, North Wales back in 2000, when it was a wakeboard contest with a party in a car park for 800 people, and from then on played host to some of the industry's leading bands and DJ's, along with the biggest wakeboard competition in Europe. In 2008 50% of the festival was sold to current owners Kilimanjaro Live aka KiliLive.com. In 2010 the festival entered its second decade and become part of the World Wakeboard Series. After the 2010 festival founder Mark Durston took an exit to work on other projects with full ownership then taken on by Kilimanjaro