The World of Disney is a chain of specialty retail stores owned and operated by Walt Disney Parks and Resorts, a subsidiary of The Walt Disney Company. Currently, there are three locations. The first opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs) at Walt Disney World Resort. At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.