Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a branding studio on Lafayette Street in the NoHo neighborhood of lower Manhattan. Partners & Spade works across a range of disciplines including advertising, retail concepts, branding, experiential marketing and design. Partners & Spade draws on Spade and Sperduti's collective experience in advertising, filmmaking, and fashion and focuses on the ideation of brands, the redefinition of existing ones, and marketing across all mediums.