Subaru

Subaru (スバル) (/ˈsuːbəruː/ or /sᵿbˈɑːruː/; Japanese pronunciation: [sɯ.ba.ɾɯ]) is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI), the twenty-second biggest automaker by production worldwide in 2012. In Western markets, the Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company's signature drive train, in particular the outdoors enthusiast and affordable sports car markets.

Subaru

Subaru (スバル) (/ˈsuːbəruː/ or /sᵿbˈɑːruː/; Japanese pronunciation: [sɯ.ba.ɾɯ]) is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI), the twenty-second biggest automaker by production worldwide in 2012. In Western markets, the Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company's signature drive train, in particular the outdoors enthusiast and affordable sports car markets.