Transcription into Chinese refers to the use of traditional or simplified characters to transcribe phonetically the sound of terms and names foreign to the Chinese language. (Communicating the meaning of such words is translation into Chinese.) Since, in both mainland China and Taiwan, Hanyu Pinyin is now used to transcribe Chinese into a modified Latin alphabet and since English classes are now standard in most secondary schools, it is increasingly common to see foreign names and terms left in their original form in Chinese texts. However, for mass media and marketing within China and for non-European languages, particularly those of the Chinese minorities, transcription into characters remains very common.