The 1964 Sugar Bowl, part of the 1963 bowl game season, was the 30th annual contest and took place on January 1, 1964, at Tulane Stadium in New Orleans, Louisiana. The competing teams were the Ole Miss Rebels and the Alabama Crimson Tide, both representing the Southeastern Conference (SEC). The matchup was the first between the flagship universities of these neighboring states in almost twenty years, and only the second in over thirty years. In a defensive struggle, Alabama defeated the Rebels without scoring a single touchdown 12–7. New Orleans had received a rare substantial snowfall the previous day, and snow lay in large banks around the edges of the field.