The 1969 BC Lions finished in third place in the West Division with a 5–11 record. After taking the club to a 1–9 record, head coach Jim Champion was relieved of his duties and assistant coach Jackie Parker took over. Parker led the club to a 4–2 finish and an unlikely playoff berth. The offense continued to struggle and managed to score only 22 touchdowns. They appeared in the West Semi-Final, losing to the Calgary Stampeders.